Last week ABN Group hosted our first-ever marketing collaboration between Webb & Brown-Neaves and Dale Alcock Homes for our Sunset Social event. While the two brands have previously partnered on events through Home Collective, this was their first dedicated event collaboration in-situ.
The Sunset Social hosted at our two Besser and Estilo stunning display homes within Parcel Property’s exclusive Mosaic Estate in Balcatta on Wednesday, 19 February. Over the evening we welcomed over three dozen groups, enabling them an exclusive exploration of the two homes.
Each home featured industry experts who were available to provide insights on interiors, selections, and general advice. Guests had the opportunity to connect with The Besser’s designer Joe Calasara, as well as our WA Design Manager, Paula West and Sales Design Manager, Jordan Cook.
Home Selections Consultant Gina Delli-Benedetti and our sales representatives were also on hand throughout the evening to answer any and all questions.
A resounding success
Catering for the event was generously sponsored by Bosch, so our guests indulged in a stunning spread inside the Estilo, Dale Alcock’s display, making the most of the home’s expansive indoor and outdoor entertaining areas.
Over at The Besser, our guests were treated to freshly made canapés prepared by our chef using the home’s premium Bosch appliances, complemented by a selection of refreshing beverages.
We had really positive feedback from our guests, who praised the atmosphere we created in the homes. They greatly appreciated the opportunity to explore the homes in a different way and having unique access to our teams about what building with ABN Group is like.
With the atmosphere filled with inspiration and engaging conversations, it was an unforgettable evening
Webb & Brown-Neaves
The Besser
96 Grindleford Drive Balcatta
The Besser’s contemporary lines and bold brickwork immediately create an impact from first glance. With a commanding presence and cohesive vision, the simplicity and repetition of form and material seamlessly connect the exterior and the exterior.
Exploring the architectural concept of Gentle Brutalism, The Besser layers textures and tones – timber, masonry, concrete – to foster a sense of comfort and warmth.
Dale Alcock Homes
The Esilo
82 Grindleford Drive Balcatta
Created for entertainers, the thoughtfully designed home offers space and style for everyone. Its open living spaces downstairs perfect for creating connection and joy, whilst the privacy and comfort of the upstairs bedrooms create a peaceful retreat and a sanctuary for all.
